30th May 2016
MasterCard unveils the first commerce application for humanoid robot Pepper
Customers at Pizza Hut restaurants in Asia will soon get the chance to have their order taken by a robot.
MasterCard has unveiled the first commerce application for SoftBank Robotics' humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from MasterCard that connects consumers with merchants, enabling them to make fast, simple, and secure digital payments across channels and devices. Pizza Hut Restaurants Asia P/L will be the inaugural launch partner working together with MasterCard to create innovative customer engagement with Pepper.
A major first step in bringing conversational commerce experiences to merchants and consumers, this new app will extend the robot's ability to integrate customer service, access to information and sales into a seamless and consistent user experience. Pizza Hut Asia will be piloting the Pepper robot for order-taking and personalised engagement in its stores by the end of 2016.
"Consumers have come to expect personalised service, customised offers, and simple and seamless processes both in-store and online," said Tobias Puehse, Vice President for Innovation Management, Digital Payments & Labs at MasterCard. "The app's goal is to provide consumers with a more memorable and personalised shopping experience beyond today's self-serve machines and kiosks, by combining Pepper's intelligence with a secure digital payment experience via MasterPass."
The robot will be installed in "between six and ten stores in Asia this year," said John Sheldon, Global SVP, Innovation Management, MasterCard Labs. Pepper can speak 19 languages and will "add more intelligence to kiosk ordering. Pepper guides you through the process of placing the order and can answer nutritional questions and communicate any specials."
A customer will be able to initiate an engagement by simply greeting Pepper and pairing their MasterPass account by either tapping the Pepper icon within the wallet or by scanning a QR code on the tablet that the robot holds. After pairing with MasterPass, Pepper can assist cardholders by providing personalised recommendations and offers, additional information on products, or assistance in checking out and paying for items. Pepper will initiate, approve and complete a transaction by connecting to MasterPass via a Wi-Fi connection and the entire transaction happens within the wallet.
Pepper has a number of human-like features. The robots "are intentionally designed to convey emotion," using sensors and cameras "to interpret the emotional state of the person they are interacting with and the cameras that it's using are evaluating the behaviour." For example, if the customer is excited and animated, so, too, would be Pepper. If the customer's movements are more muted, "then it would instead respond with a lot calmer and smaller gestures, so as to put that person at ease." If the customer gives his or her permission, the robot can remember their order history and ask if they want the same food or drink this time.
"We are excited to welcome Pepper to the Pizza Hut family," said Vipul Chawla, Managing Director of Pizza Hut Restaurants Asia. "Core to our digital transformation journey is the ability to make it easier for customers to engage, connect and transact with Pizza Hut. With an order-and-payment-enabled Pepper, customers can now come to expect personalised ordering, reduce wait time for carryout, and have a fun, frictionless user experience."
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