At $999 for the cheaper 55-inch model, they're priced pretty fairly. But are you okay with ads?
By Devesh Beri September 2, 2026
https://www.extremetech.com/electronics ... -to-market
This week Roku launched its first OLED TVs, the Roku Pro Series OLED and Roku Pro Series LX OLED. At lower prices than your typical OLED TV, these ultra-thin models are aimed at removing OLED's cost barrier and "making a top-tier viewing experience genuinely accessible," according to Roku retail strategy VP Chris Larson.
Both models will be available exclusively on Amazon. While the 55-inch and 65-inch Pro Series OLEDs are for sale now at $999 and $1,199 respectively, the higher-end Pro Series LX OLED will arrive in October 2026 in the same sizes for $1,299 and $1,599.
The Pro Series OLED features a 4K OLED panel with a 120Hz refresh rate, Dolby Vision, and HDR10+ support. It also has four HDMI 2.1 ports, AMD FreeSync Premium, VRR, ALLM, and an automatic game mode. Roku says the TV automatically adjusts its visual settings based on ambient lighting and on-screen content.