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firestar464
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Re: Social Media & Big Tech news and discussions

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US TikTok ban would be 'devastating', UK firms warn

25 April 2024

A TikTok ban in the US could have a "potentially devastating" impact on some UK businesses, online traders are warning.

President Biden has signed into law a bill that gives TikTok's Chinese owner, ByteDance, nine months to sell its stake in the app or it will be blocked in the US. TikTok has said it will challenge this in court.

Some 1.5 million UK businesses operate on the app, according to TikTok.

Isobel Perl, founder of Perl Cosmetics in London, is worried about the possible impact of a ban as a quarter of her sales now come from the US.

Ms Perl founded her skincare and accessories business after losing her job during the pandemic and uses apps such as TikTok to drive traffic to her website.

https://www.bbc.co.uk/news/articles/c3gl5qly48qo
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