11th May 2016

Samsung announces 256GB microSD card

Samsung Electronics has introduced the EVO Plus 256GB MicroSD Card, featuring the highest capacity in its class.

Samsung Electronics has unveiled its newest memory card globally – the EVO Plus 256GB microSD card. This device offers the highest capacity for any microSD card in its class. The previous record holder was a 200GB offering from SanDisk, announced in March 2015.

Samsung's new card provides fast speeds and expanded memory storage for use in premium smartphones and tablets, 360-degree video recorders, action cameras, drones and more. Consumers can now record up to 12 hours of 4K UHD video or 33 hours of Full HD video on their mobile device or action camera without needing to change or replace the memory card, allowing them to experience more and worry less about running out of memory.

The EVO Plus 256GB raises the bar for capacity and performance of microSD cards, thanks to Samsung's advanced V-NAND technology offering high read and write speeds of up to 95MB/s and 90MB/s, respectively. This level of performance will provide general consumers and professionals with superb user convenience for storing heavy-loaded, high-resolution photography and 4K video recording, as well as graphic intensive multimedia like virtual reality (VR) and gaming.

"With the upward trend of consumers using high-performance, high-capacity mobile devices, our new, V-NAND-based 256GB microSD card allows us to deliver the memory card consumers have been craving," said Un-Soo Kim, Senior Vice President of Brand Product Marketing. "Our card will provide consumers with large capacity, and high read and write speeds. We are excited to offer our customers convenient and seamless multimedia experiences when they access, store and share all of the content they create and capture."

The card is water, temperature, x-ray and magnet proof, and comes with a full 10-year warranty. It will be offered in more than 50 countries including the USA, Europe, China and other regions starting in June 2016 for $249.99 (manufacturer's suggested retail price). Given the continued rapid progress of microSD card storage capacities, it surely can't be long before the first 1TB card emerges.

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